In 2019, as the Coca-Cola HBC Group, we defined our 2025 Sustainability Mission which aims to achieve sustainable growth and is based on a materiality matrix defined by our stakeholders, in line with the United Nations Sustainable Development Goals (SDGs).

Our six key focus areas reflect our value chain:

With Net Zero by 40, the Coca-Cola Group HBC project, we are committed to reducing net zero emissions along the entire value chain.

We are constantly working to improve water efficiency in the operations of each plant and reduce water consumption in relation to the litres of beverage produced, also through continuous investments in technological innovation.

All of our facilities are certified to Gold level with the Alliance for Water Stewardship (AWS) standard.

We believe that every package has value and life beyond its initial use and should be collected and recycled into a new package. Together with our suppliers and partners, we work to design more sustainable packaging and promote initiatives to ensure that it does not become waste.

Together with The Coca-Cola Company, with the World Without Waste project, we carry out several concrete actions that concern the entire life cycle of packaging: from the design and manufacture of packaging, to its recycling and reuse.

The sourcing of raw materials accounts for a large part of our economic, environmental and social impact.

We are committed to using 100% of the main ingredients from sustainable agriculture by 2025.

Water: To ensure the sustainability of water resources and ecosystems, we require water risk assessments and water source protection plans for each production site.

On average, about 1,540 chemical, physical and microbiological analyses are carried out every year to ensure compliance with over 15,000 parameters.

Ingredients of agricultural origin: we favor ingredients grown in compliance with the principles of sustainable agriculture, as well as Protected Geographical Indication (PGI) products.

For Fanta brand drinks we use 100% Italian lemons or oranges; Fanta Blood Orange with No Added Sugar is produced with IGP Blood Orange juice and Fanta Lemonade with No Added Sugar is produced with IGP Syracuse Lemon juice.

Our FuzeTea tea is produced according to sustainable cultivation standards agreed by the non-profit association Rainforest Alliance for the protection of biodiversity, the preservation of water resources and the well-being of farmers.

Our product portfolio is constantly evolving to offer low, reduced, or zero-calorie alternatives.

We carry out direct actions in the territories where we are present: from Veneto to Basilicata, passing through Lombardy, Piedmont, Abruzzo, up to Campania with projects in which we have believed and invested to promote initiatives aimed at strengthening diversity and inclusion, training, environmental sustainability and the protection of the agricultural supply chain.