TOGETHER WITH OUR COMMUNITIES

A Coke is a Coke and no amount of money can get you a better Coke. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, and you know it.

Andy Warhol

With this sentence Andy Warhol described our products and the values of equality that we represent.

 

Coca-Cola HBC Italia is an industrial partner always committed in creating value within the communities where it operates believing that only by sharing, it is possible to have a strong and continuous development.

Our engagement is in everyday life and we carry on actions in all the communities where we are: from Veneto to Basilicata, Lombardy, Abruzzo and Campania, we have supported more than 190 projects to reinforce and promote the values of diversity and inclusion, the education, the environmental sustainability and the safeguard of the agricultural supply chain.

An overall investment of more than €25 million that allows us to better know extraordinary realities and associations with whom we have strongly collaborated achieving incredible results.


COVID-19 EMERGENCY 

 

We are proud to be alongside Italy during the Covid-19 crisis, in the last weeks we donated € 1.3 million to Croce Rossa Italiana, that in coordination with Protezione Civile has played and is still playing a crucial role to defeat the outbreak.

Together with Cesare Cremonini, we launched the crowdfunding campaign #UnGiornoMigliore to buy special equipped ambulances, special transports for personal healthcare, materials for the transportation of biological elements, cars and motorcycles to guarantee personal healthcare assistance and medical devices.

 

 

We have done even more: we donated our products to more than 20.000 healthcare professionals in the frontline and to truckdrivers who were in transit in our facilities we offered lunch and dinner during the general lockdown period, to express our gratitude and recognize their great sense of responsibility in guaranteeing  every day food & beverage supplies in Modern Trade point of sales.