Together with our communities

With these words Andy Warhol described our products, emphasizing the values of equality that we have always represented.

We are committed to creating value within the communities in which we operate, in the belief that only by sharing can there be true and sustainable development over time.

Our commitment is continuous not only in times of need but also in everyday life. We carry out direct actions in the territories where we are present: from Veneto to Basilicata, passing through Lombardy, Piedmont, Abruzzo, Campania , there are over 200 projects in which we have believed and invested,  to strengthen and promote initiatives aimed at strengthening diversity and inclusion, training, environmental sustainability and the protection of the agricultural supply chain.

A commitment that, in economic terms, takes the form of a global investment of over 25 million euros and that has led us to get to know many extraordinary realities with which we have collaborated and achieved incredible results. 

Our activities and our commitment span many different areas and sectors. We are alongside Banco Alimentare to which we have donated over 3 million litres of products over the years and we have developed, together with our commercial partners, co-marketing actions to support its action. 

We are committed at a local level to the promotion of social and cultural initiatives and we do so both through our Foundation and directly, through the hours of corporate volunteering that we make available to our people. Regularly paid hours that are used for concrete actions to support the communities where we are present.

We are close to many associations: from Banco Alimentare, an organization that deals with the collection of foodstuffs and the recovery of food surpluses from agricultural and industrial production and their redistribution to charitable structures scattered throughout the territory, passing through Milano Pride and Special Olympics, the largest sports association dedicated to promoting the inclusion of people with intellectual disabilities through sport.

We have proudly been, are and will continue to be alongside Italy: during the COVID-19 emergency, we donated 1.3 million euros to the Italian Red Cross, which – coordinated by the Civil Protection – has provided and continues to provide fundamental support to eradicate the epidemic.

In addition, in collaboration with Cesare Cremonini, we launched the crowdfunding campaign #UnGiornoMigliore whose donations collected helped to purchase other equipped ambulances, vehicles for personal assistance, materials for transport with high biological containment, cars and mopeds to assist people at home, purchase of medical devices for use by doctors and volunteers.

Our commitment has gone further: we have donated our products to over 20,000 health workers working on the front line in hospital wards and to dozens of associations scattered throughout the country to give some relief and support to those facing emergency situations. In addition, we offered lunch and dinner to hauliers in transit through our factories, during the closure of bars and restaurants, to thank them and recognize their enormous commitment to guaranteeing the daily supply of food in the stores of large retailers.