Integrating sustainability into every aspect of the business is our priority and the commitment on which our investments are focused. We work at all stages of the production chain to reduce our environmental impact and achieve increasingly important goals in terms of sustainability and circular economy to concretely face the challenge of the ecological transition.

We are committed to the constant reduction of primary packaging: our continuous investments in terms of Research & Development have allowed us, in fact, to reduce the use of PET by 20%, plastic in caps by 27%, glass by 28% and aluminum by 18% in recent years.  In our factories we use 100% recycled PET (rPET) bottles, excluding cap and label, for all our soft drinks.

We have eliminated the iconic orange color from Fanta Original bottles and green from Sprite bottles, so that they can be more easily recycled into new bottles in line with our goals of making packaging increasingly sustainable from a circular economy perspective.

Finally, less than a year after the introduction of tethered caps on FuzeTea, in 2023 we have extended caps attached to bottles to all brands in the portfolio, with the aim of simplifying collection, recycling and reducing the dispersion and impact of plastic on the environment. 

In addition to the primary packaging, we also work to reduce secondary packaging, that which is not in direct contact with the product: an example of this is the reduction in the size of the labels on our Amita fruit juices and FuzeTea iced teas and the adoption of KeelClip™ technology, an innovative packaging system, made of FSC paper from a responsible supply chain and 100% recyclable, which has allowed us to completely eliminate plastic wrapping from multipacks of cans, reducing CO2 emissions and saving tons of unnecessary plastic per year.

PET preforms, which once blown will become bottles, are easier to transport, weigh less, and take up less space than an already complete bottle in another material.

Each pack plays its own role within our range, but all of them are already 100% recyclable. 
Plastic packs allow you to avoid wasting more than 50% of food*.

*Source: British Plastic Federation –Plastic protects the environment