We were among the pioneers in Italy to publish the Sustainability Report, making our challenges, goals and achievements measurable. Since 2004 we have been committed to making our business sustainable and our future ambitious, in a continuous process of innovation and change that is based on stable elements over time: our identity, the partners with whom we collaborate and generate value, and the consumers who choose us every day.

Coca-Cola HBC Italia is the main producer and distributor of The Coca-Cola Company branded products in the country.

We handle packaging, product merchandising, customer relations, implementation of promotions, and national and local public and institutional relations. We offer leading brands in the categories of carbonated soft drinks, juices, water, sports drinks, energy drinks, ready-to-drink teas, adult beverages, and over 60 references of Spirits from national and international brands.

At a historical moment characterized by profound changes, we propose ourselves as players capable of leading the entire supply chain toward sustainable, smart and inclusive growth, and as promoters of development. We have chosen to engage with the great global challenges of these times, making our contribution to the 17 Goals of the United Nations 2030 Agenda for Sustainable Development

The drive to give consumers the ability to control the amount of sugar they consume from beverages, without sacrificing taste, continued in 2024. 71% of the portfolio was reduced, low or no calorie, with attention to recipes to decrease the amount. In addition, we continue to promote responsible consumption by providing clear and complete nutrition information on the label about ingredients and the energy and calorie contribution of products.

We feel the responsibility of being the number one soft drink and beverage company in Italy: we want to be a positive example of solid and sustainable business, generating value for people and for the territories that host us.

*Data 2022 from the Study "Coca-Cola; So Close, So Italian. The socio-economic impact of Coca-Cola in Italy in 2022"