Purpose, vision and values

At Coca-Cola HBC Italia we are constantly committed to designing, optimizing and implementing good practices that allow us to responsibly manage resources, while generating added value for stakeholders, for the communities in which we operate and for our people.

Our commitment is constant throughout the supply chain, from the production and bottling phase to logistics and distribution in all sales channels, to ensure the highest possible quality of our products.

We are confident that it is only through hard work, passion and commitment that we can achieve our aspiration to be recognized as a leader in every market in which we operate.


Our Purpose

Purpose Purpose

OUR VISION

PARTNER LEADER: our goal is to be, in every country where we operate, the number one player in terms of value share in the commercial beverage sector (across all soft and alcoholic beverage brands produced and sold through our customers and across multiple channels).

24/7: our goal is to offer consumers moments of refreshment and wellbeing by producing, distributing, selling, activating and innovating our unique and highly diversified portfolio, meeting every consumption occasion, 24 hours a day.

BEVERAGE PARTNER: this reflects our determination to grow by growing together with our customers, brand owners, communities and shareholders. Being a Leader means that our people are recognized by all our partners as the most trusted and capable in providing ideas and solutions that drive mutual growth. We think beyond the usual boundaries and strive for excellence, while remaining pragmatic and focused on results.


Our values

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Customer first

The customer is always at the center of what we do. We listen to their needs to understand their needs and always aim to exceed expectations.

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We over I

We admire brilliant people, but we believe that the strength of a team can achieve what an individual can only dream of.

 

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Deliver sustainably

We are here to stay, and to do so, we want to create and share value for our people, the communities and territories where we operate, our shareholders, and the wider communities around us. Discover more at lanostraricetta.it.

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Make it simple

We admire an agile and out-of-the-ordinary attitude, and we believe that even the most complex processes can be optimized by having the determination and courage to focus on what matters most.