Packaging

Our Commitments to Packaging

Packaging

We promote continuous investment in packaging innovation through collaborations with universities to identify alternative materials, by exploring solutions that can reduce packaging weight, and by planning investments to continuously optimize the technologies used at our facilities. In addition, the company remains committed to research and development activities aimed at identifying new solutions to reduce and optimize the weight and volume of packaging.


Our efforts

In Italy, our entire product portfolio is made using recyclable PET, and the bottles for all our beverages are made, excluding the cap and label, from 100% recycled plastic (rPET).

In 2025, we continued to invest in recycled plastic and introduced this valuable material into our water bottles as well. In particular, the 500 ml Lurisia Bolle and Stille water bottles, excluding the cap and label, are made from 100% rPET, using resin produced in-house, while the Lilia, Lilia Frizzante and Sveva bottles in the same format contain 50% rPET.

Bottles obtained with the use of rPET preforms may have colors that differ from the normal transparency that is usually observed with the use of virgin PET preforms. This deviation of color from the transparency of the bottle does not affect in any way the quality and safety of the product contained in them.

We have launched lightweighting projects for our packaging materials with the aim of reducing our impact in terms of indirect emissions. A structured partnership with our packaging suppliers is key to advancing industrialized eco-design and lightweighting programs, based on primary data and compliance testing, which systematically reduce the amount of raw materials used and the weight per unit.

Lightweighting is the technique we use to reduce the amount of material used in primary packaging, thereby optimizing packaging weight and volume.

KeelClip™ is an innovative FSC-certified paper packaging system, sourced from a responsible supply chain and 100% recyclable, which completely eliminates plastic wrapping from multipacks of cans. Since 2024, the weight of the 6-pack for 0.15L cans has been reduced from 23g to 21g, saving 49 tonnes of paper annually.

Clear PET is more easily recyclable than coloured PET. For this reason, since 2022, we have moved away from the traditional orange and green colouring for Fanta and Sprite.

As early as 2023, Coca-Cola extended tethered caps (caps attached to the bottle) to the main brands in its portfolio. In 2024, tethered caps were also introduced on our water bottles produced at the Rionero and Roccaforte Mondovì plants, with the aim of simplifying collection and recycling and reducing plastic leakage into the environment.

This is an innovation that Coca-Cola had already implemented in 2021, anticipating the requirements concerning closures for single-use plastic beverage containers set out in the EU Single-Use Plastics (SUP) Directive, which came into force in July 2024

We collaborate with non-governmental organizations and industry consortia to promote awareness of the importance of proper waste disposal.