Our socio-economic impact in Italy

Coca-Cola is a brand known all over the world, but its strength derives precisely from its proximity to the individual territorial contexts in which it operates.

In Italy, the company is represented by Coca-Cola Italia and its bottler partners: we at Coca-Cola HBC Italia and Sibeg. Together, every day we are close to stakeholders, suppliers, customers and consumers, with whom we build a bond made up of shared moments, experiences, values and resources.

According to research conducted by SDA Bocconi School of Management in 2023 to measure the socio-economic impact of Coca-Cola in Italy in terms of economics, employment and support for local communities, Coca-Cola generated 1.2 billion euros in our country in 2022, equal to 0.06% of the national GDP, confirming its position as the economic leader in the beverages and soft drinks sector.

With 2,477 direct employees and 26,738 jobs generated in the country, Coca-Cola is confirmed as the first in Italy in terms of employment in the soft drinks and beverages sector.

With above-average wages (+8% for white-collar workers, +12% for middle managers and +14% for blue-collar workers compared to the national average) and a smaller difference in salary between colleagues, 148 million euros were distributed to families by Coca-Cola in 2022 and directly or indirectly benefited more than 60 thousand people, that is one person in a thousand in Italy.

In 2022, Coca-Cola in Italy directly purchased goods and services from 1,463 suppliers, for a total value of over 628 million euros, and more than 80% of our national suppliers are local small and medium-sized enterprises equally distributed between the north and south of the country.

It is from the Italian citrus supply chain, for example, and with the quality guarantee of the respective consortia, that the juice of oranges, blood oranges and lemons that we use for Fanta's flavors comes.

We also tell the story of the excellence of our country with Lurisia products, created from quality raw materials, chosen and processed to make the most of the Italian territory.

Also considering the taxes on its products, Coca-Cola in Italy allocated 424 million euros to the state in 2022.

However, being responsible "citizens" of the communities in which we operate also means supporting initiatives with commitment and continuity with social impact and that contribute to a more sustainable and inclusive development of society as a whole.

In the two-year period 2021-2022, we donated more than €1.7 million to 87 philanthropic projects, developed both nationally (46%) and concentrated in the communities in which we operate (54%).

We work every day alongside bars and restaurants, building relationships of trust, collaboration and mutual enrichment with them.

In addition to telling and proposing our products, we offer our customers concrete support in their daily work, starting with the eco-friendly display cabinets made available on free loan for use.

Every month we visit more than 115,000 different stores, to which we also provide aprons, t-shirts, glasses, tables, communication materials, sales strategies and everything that can be used to improve and grow together.

Respect for and protection of the environment are an essential factor for sustainable growth.

The new plant in Gaglianico, the protection of water resources, the reduction of energy consumption and packaging innovations, such as the implementation of 100% recycled PET bottles, thetered cap and keelclip, the spraying of materials and eco-design, are concrete solutions that reduce our environmental impact throughout the entire production and distribution cycle of products. At the same time, we are committed to raising awareness among our consumers and citizens, also through joint activities with customers, national packaging consortia and the associative world. As Coca-Cola HBC Italia, we publish our Sustainability Report every year on the www.lanostraricetta.it website .

We have been in Italy for more than 6 generations, living together Italians moments of joy and conviviality since 1927. We want to be a positive example, and we develop our business practices in line with our values.

We have committed not to develop marketing communications directed at children under the age of 13, and we refrain from direct sales of all soft drinks in primary schools and sugary drinks in high schools.

To help people control the amount of sugar they take in from drinks, today in Italy 71% of the portfolio is reduced, low or zero calorie content and for each of our brands we try to offer one or more alternatives with zero sugar, as well as reviewing recipes to reduce the amount.