Our socio-economic impact in Italy

Coca-Cola is a brand known all over the world, but its strength lies precisely in its closeness to the local communities in which it operates.

In Italy, the company is represented by Coca-Cola Italia and its bottling partners: Coca-Cola HBC Italia and Sibeg. Together, every day we stay close to our stakeholders, suppliers, customers, and consumers, building relationships made of shared moments, experiences, values, and resources.

According to a study conducted by SDA Bocconi School of Management in 2025 to measure Coca-Cola’s socio-economic impact in Italy in terms of economy, employment, and community support, in 2024 Coca-Cola generated €1.1 billion in our country—equal to 0.05% of the national GDP—confirming itself as an economic leader in the beverages and soft drinks sector.

With 2,688 direct employees and 29,849 jobs generated nationwide, Coca-Cola ranks first in Italy in terms of employment in the beverages and soft drinks sector.
With salaries above the national average (+15% for office staff, +22% for middle managers, and +19% for production workers) and a smaller pay gap between colleagues, Coca-Cola distributed €166 million to families in 2024, directly or indirectly benefiting 64,000 people—that’s one person out of every thousand in Italy.

In 2024, Coca-Cola in Italy directly purchased goods and services from 1,508 suppliers (+3% compared to 2022), for a total value of over €626 million. About half of our national suppliers are small and micro local enterprises, evenly distributed between the north and south of the country.
For example, the oranges, blood oranges, and lemons used in our Fanta flavors come from the Italian citrus supply chain, guaranteed by their respective quality consortia.
We also celebrate Italy’s excellence through Lurisia products, created from high-quality raw materials—carefully selected and processed to enhance the richness of the Italian territory.

Including taxes on our products, Coca-Cola in Italy contributed €332 million to the State in 2024.

However, being responsible “citizens” of the communities where we operate also means continuously supporting social initiatives that promote more sustainable and inclusive development for society as a whole.

Between 2023 and 2024, we donated over €4 million to 116 philanthropic projects, developed both nationally (42%) and locally in the communities where we operate (58%).

We work side by side every day with bars and restaurants, building relationships based on trust, collaboration, and mutual growth.
Beyond promoting our products, we offer our clients practical support in their daily work—starting with eco-friendly fridges provided on free loan.
Every month we visit numerous sales points, providing them with aprons, T-shirts, glasses, tables, communication materials, sales strategies, and everything else that can help them improve and grow with us.

Respect and protection of the environment are essential factors for sustainable growth.

The Gaglianico plant, water resource protection, energy consumption reduction, and packaging innovations—such as the introduction (excluding cap and label) of bottles made from 100% recycled PET, the tethered cap and keelclip systems, material light-weighting, and eco-design—are concrete solutions that reduce our environmental impact throughout the entire production and distribution cycle.
At the same time, we strive to raise awareness among consumers and citizens, also through joint initiatives with clients, national packaging consortia, and associations.

As Coca-Cola HBC Italia, we publish our annual Sustainability Report on the website www.lanostraricetta.it.

We have been in Italy for over six generations, sharing moments of joy and togetherness with Italians since 1927. We aim to be a positive example, developing our business practices in line with our values.

We are committed not to directing marketing communications to children under 13, and we refrain from direct sales of all soft drinks in primary schools and of sugary beverages in secondary schools.

To help people monitor their sugar intake from beverages, today in Italy 71% of our portfolio is low, reduced, or zero-calorie. For each of our brands, we strive to offer one or more sugar-free alternatives, while also reformulating recipes to reduce sugar content.