We believe that diversity is a value and a trigger for positive energy and opportunities: the prerequisites for the hiring, employment, training, remuneration and career advancement of the more than 2,000 people who work in Coca-Cola HBC Italia are only skills, results and experience.

Our commitment to enhancing diversity and inclusion goes back a long way and is reflected in the way we do business. The inclusive work environment is the first result of this commitment. In this vein, we have become guarantors of the fundamental rights of workers, such as health insurance and marriage leave for all, even before the approval of the Cirinnà law.

We organize a series of internal training and awareness moments annually to promote an environment free from prejudices, even unconscious, related to sexual orientation, gender and disability.

We are promoters of inclusion in society as well: for years we have been supporting associations and events that promote the value of love, a "resource" to be preserved and defended, and the overcoming of all divisions. We give voice to the protection of the rights of the LGBTQIA+ community, in the company's offices and production plants, developing projects in the communities, participating in the Pride of Milan, Naples, and Turin and collaborating with the Padova Pride Village.

We are deeply committed to fighting gender discrimination and our commitment to creating a welcoming and meritocratic workplace is also confirmed by the achievement of gender equality certification by the startup IDEM, which has recognized the path started by the company towards greater enhancement of female talent.

With the aim of bringing together and promoting growth paths for women in the technical and scientific fields, we give continuity to projects already active such as GIRLS in STEM, the award promoted by the Coca-Cola HBC Italia Foundation that is awarded to five female students, within the "Business in action" program conceived by Junior Achievement, who show strong leadership skills, entrepreneurial spirit and skills in the field of STEM disciplines.

We believe in sport and its values and we support it at various levels. Since 1928 we have been sponsors of the International Olympic Committee, renewing our support until 2032. We have been supporting Special Olympics for over 20 years in Italy , to contribute to the great mission of supporting the extraordinary potential of those with intellectual disabilities, enhancing sport as a tool capable of uniting people and transforming their lives. Since 1974 we have also been close to the world of football as a sponsor of the UEFA™ European Championship.