In 2025, we also continued our work to offer consumers more choice and clear information, including by helping them manage the amount of sugar they consume from beverages, without compromising on taste. In 2025, in Italy, 61% of The Coca-Cola Company portfolio (excluding water) was reduced, low, or zero-calorie, and we continuously review our recipes to reduce their sugar content. Furthermore, we continue to promote responsible consumption by providing clear and comprehensive nutritional information on the label regarding ingredients as well as the energy and calorie intake of our products.
Our bond with the Country is also reflected in the value generated across the territory. According to the 2025 study "Coca-Cola: so close, so Italian. The socio-economic and employment impact of Coca-Cola in Italy", conducted by the SDA Bocconi School of Management, Coca-Cola is confirmed as the leader in the soft drink and beverage sector in Italy in terms of resources generated and distributed, as well as overall employment impact.