LURISIA celebrates Italian excellence with a new line of products dedicated to mixology

Four new references for a journey through flavors and refined local ingredients.

Cuneo, 7 September 2021 – Lurisia, the historic Piedmontese brand of mineral waters and premium soft drinks, presents its first line of products for the Ho.Re.Ca world. dedicated to mixability. The four new tributes to Italian excellence are:

• Tonic Water with Ireos Toscano, a tonic water ideal for mixing with gin and embellished with the extract of Ireos Toscano, a flower exported all over the world whose root gives a unique touch;

• Ginger Beer with Calabrian chilli, a unique combination of ginger and the spicy taste of Calabrian chilli pepper for a drink with a lively temperament, perfect for the Moscow Mule;

• Gazzosa Amara with Quassia Amara, a tribute to the Italian drink par excellence, the gazzosa, enriched with quassia, a naturally bitter herb. Perfect to be consumed neat

• Tonic Water with a note of Vermouth, the celebration of Lurisia's Piedmontese origins in a tonic with a touch of Vermouth that enhances its flavor and makes it suitable for consumption neat or to create cocktails.

  "Lurisia's mission has always been to create masterpieces of taste by offering consumers superior quality water and using fine ingredients for soft drinks," said Petros Papageorgiou, General Manager of Lurisia. "With these new references we want to keep faith with our mission and offer the same experience on other occasions of consumption, such as aperitifs and after-dinner drinks, while remaining strongly linked to Italy through the enhancement of its excellence".

  Founded in 1940 on the peaks of Monte Pigna, in the heart of the Alps, Lurisia is a distinctive brand of our country, with a strong tradition and deep-rooted origins, exported to over 40 countries around the world. In addition to premium, natural and sparkling mineral waters, for years the company has been offering drinks inspired by  authentic traditional recipes, with raw materials from rural Italian areas. In 2020, on the occasion of its 80th anniversary, Lurisia announced a 10 million euro industrial investment plan for the renovation of its production site in Roccaforte Mondovì (CN) with a view to further expanding the business so as to allow more and more consumers to enjoy the products of this brand that best represents the Italian lifestyle in our country and in the world.

  The four new references are available in 150 ml glass bottles in premium bars and cocktail bars. Each of the labels, with the unmistakable style of Lurisia, will depict and tell the story of the ingredients that make each recipe unique.