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Current Site: Italy
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Current Site: Italy
Sesto San Giovanni (Milan), 26 March 2019 – Coca Cola HBC Italia has started a complete reinterpretation of Amita's packaging and brand identity. The wide range of Amita Nectars, Juices and Beverages will therefore have, starting from April, a completely new, more premium look, which will allow to further enhance its positioning on the market.
"The product will have a completely different visual which, thanks to modern and elegant graphics, will further highlight the origin of the raw materials and the place of production, meeting the needs of an increasingly attentive consumer," says Silvia Molinaro, Director of Operational Trade Marketing Coca-Cola HBC Italia.
The format will be the classic one that has always characterized the range, the 200 ml green glass bottle which, in addition to making the density and color of the juice visible, allows you to enhance the taste and preserve the properties of the product. Elegant and exclusive design for the label, characterized by a paper-effect texture, with a matte black finish like the cap.
The brand's growth strategy, which will go hand in hand with the change of packaging, will aim to consolidate the existing range references, with a particular focus on Peach, Pear and Pineapple, which are more rewarded by consumers in terms of sales.
The highest quality range of Amita Nectars, 100% Juices and Beverages is prepared in Italy, and is available exclusively in the HORECA channel.