Milan, 29 April 2024 – Coca-Cola and Jack Daniel's announce the launch of the "ready to drink" version of Jack Daniel's & Coca-Cola on the Italian market. Born from the perfect mix of two icons such as Jack Daniel's Tennessee Whiskey and Coca-Cola, the drink draws inspiration from the famous bar cocktail, known and appreciated all over the world.
A novelty that arrives in Italy after entering the market in Mexico and Latin America, USA, Asia, Africa and other European countries. Thanks to the global collaboration between the two brands, consumers will have the opportunity to enjoy one of the most popular bar cocktails in the canned version, available in some hypermarkets, supermarkets and convenience stores, bars, take-aways, kiosks and refreshment points at service stations such as Autogrill.
"Following the successful launch of Jack Daniel's & Coca-Cola in 2023 in several markets globally, this much-loved product is now coming to Italy. We are sure that connoisseurs will appreciate the unique taste of this drink, made special by the perfect mix of two iconic products, in this ready-to-drink version. Both brands stand out for their constant ability to innovate and respond to consumer needs in the best possible way, and this product is an example of this," said Oleg Mamaev, marketing director of Coca-Cola Italia.
"We are really excited to bring to the Italian market, which has always been attentive to innovation, a product that combines two iconic brands such as Jack Daniel's & Coca-Cola. This product allows all those who already appreciate it as a bar classic, to find its taste even in the ready-to-drink version, and to those who do not yet know it, to appreciate the beloved Old No.7 in a different guise than usual. A truly unmissable union of taste, for an innovative proposal in step with the times.", added Cristina Dotti, Marketing Manager Italy & Alps Brown-Forman.
"The launch of Jack Daniel's & Coca-Cola in Italy further enriches our Spirits portfolio, confirming the success of Coca-Cola HBC Italia's 24/7 strategy: to offer our customers the right products for all times of the day, from breakfast to after dinner," said Maria Antonella Desiderio, Premium Spirits director of Coca-Cola HBC Italia. "And as all our partners, who have been following us since 2018, know, our range of Spirits is constantly evolving. This product in particular, already mixed and ready to taste, is aimed at a consumer who loves quality and appreciates the practicality of ready to drink. The first feedback is extremely positive, much higher than our expectations and confirms the positive trend of the ARTD category. When two iconic brands, like Jack Daniel's and Coca-Cola, come together, they can only generate incredible results!"
A union, that between Jack Daniel's and Coca-Cola, which is also reflected in the graphic elements that distinguish the can, where the distinctive features of both brands stand out: the red Coca-Cola logo in its classic Spencerian style, combined with the elegant design and black color of Jack Daniel's Old No. 7. A choice that emphasizes the essence of this "born ready" drink, to enjoy the mix of its unique ingredients.
To make it easier to distinguish it, the can of the variant with Coca-Cola Zero Sugar, available from Autogrill in these first months of launch in Italy, has a band on the top.
The drink is intended for an adult audience and should always be consumed responsibly.