Milan, January 24, 2024 - Coca-Cola HBC Italia, the leading manufacturer and distributor of Coca-Cola branded products in Italy, will be responsible for the distribution in Italy of Three Cents, the premium brand of tonics and soda acquired in 2022 by the Coca-Cola HBC Group, starting from February 2024.
Three Cents was founded in 2014 by a group of passionate bartenders who dedicated themselves to finding the perfect mixer for their cocktails: after years of tests and experiments, they managed to achieve a perfect dynamic balance, capturing the maximum amount of bubbles and the right balance of aromas that does not lose its effervescence even after the bottle has been opened. This is how Three Cents was born, a premium, artisanal product made without preservatives or artificial colors, designed for quality mixology for sparkling aperitifs and late night cocktails.
Three Cents is designed for men and women between the ages of 25 and 44 who love life, have a curious spirit and are always looking for new experiences. Within its vast product portfolio, Coca-Cola HBC Italia will distribute 8 references in Italy, of which 4 tonic waters and 4 sodas:
- Tonic Water: from a mix of spring water and high natural quinine, a tonic water with many bubbles and few aromas, to enhance all the nuances of the gin to which it accompanies.
- Aegan Tonic: Fresh and delicate, this tonic combines natural flavors of fresh cucumber, basil and mint to evoke the flavors and smells of the Mediterranean Sea
- Lemon Tonic: the perfect balance between Mediterranean lemons and natural quinine for a perfect citric Gin Tonic or Gin Lemon
- Dry Tonic: light tonic with 50% less sugar, but without compromising character and flavor.
- Pink Grapefruit Soda: created to make the perfect Paloma, Three Cents embodies the unique aroma of fresh grapefruit in this drink.
- Ginger Beer: a fiery mix of ginger and fresh spices, ideal for punch mules and to give spiciness to non-alcoholic cocktails.
- Cherry Soda: From the unique combination of wild cherries and cherry pits, it results in a perfectly balanced soda, ideal for Collins cocktails.
- Pinapple Soda: Created to highlight the tropical aromas of fresh, ripe pineapples from the Caribbean and South America, this soda is packed with strong tropical summer vibes and is ideal for Tiki cocktails and rum-based long drinks.
With Three Cents, Coca-Cola HBC Italia's portfolio dedicated to adult drinks is enriched with new premium flavors and the company thus confirms itself as the beverage partner with products for all consumption occasions, from morning to after dinner, 7 days a week.
In the coming months, during the launch phase, the brand will be present at the most important national and international bar shows and will cross Italy with a contest tour and numerous masterclasses dedicated to bartenders and bartenders to discover the best combinations of this exceptional product.