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Indirizzo: Coca-Cola HBC AG Turmstrasse 26 Zug 6300 Switzerland Zug 6300 Switzerland

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Indirizzo: Coca-Cola HBC Austria, Clemens-Holzmeister-Straße 6, Vienna, 1100, Austria

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The EnjoyLurisia platform, the brand's new eCommerce focused on returnable glass, starts in Lombardy

08 lug 2022

Lurisia, a historic Piedmontese brand of premium drinks, launches its first eCommerce site EnjoyLurisia. The online marketplace platform will be active from July in Milan, Como, Varese, Monza and Pavia and then extend to other Italian regions.

Cuneo, 8 July 2022 – Lurisia, a historic Piedmontese brand of premium drinks, launches its first eCommerce site EnjoyLurisia, a marketplace on which consumers can receive the brand's products, water and beverages, by scheduling their purchase with a simple click.

The new home delivery circuit will be managed through a network of wholesalers who, in turn, will expand their catchment area. The service will further strengthen the door-to-door channel with a strong focus on returnable glass, a consumer solution that is increasingly appreciated by consumers and which has experienced significant growth in recent years.

"We want to guarantee our consumers an increasingly better shopping experience and, for this reason, we wanted to create a digital showcase built specifically for them," comments Daniele Andrea Vitali, Senior Brand Manager Lurisia. In addition, Enjoylurisia responds to the needs of an attentive customer who favors returnable glass for domestic consumption".

The online marketplace platform www.enjoylurisia.it, totally free, will also allow the activation of personalized marketing campaigns and will be active from July in Milan, Como, Varese, Monza and Pavia and then extend to other Italian regions.

On the site it will be possible to buy both Lurisia's Bolle Stille and Santa Barbara waters (in the various 1l, 75cl, 50cl and 33cl returnable glass formats) and the Lurisia range of drinks (Chinotto, Gazzosa, Orangeade, Tonic Water and Lemonade), as well as the new Lurisia Mixer (a range of references dedicated to mixing, available in 150ml glass) and Lurisia Aperitivo, always in 150ml glass.

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