NEWS

Lurisia presents its non-alcoholic aperitifs made with only natural flavors

Two new references, available for both the modern channel and the out-of-home channel, for a naturally Italian aperitif

Visual-Lurisia-Linea-Aperitivo Visual-Lurisia-Linea-Aperitivo

Cuneo, 27 April 2022 – Lurisia, the historic Piedmontese brand of premium drinks, enters the world of the aperitif with two new taste experiences which, as per the brand's tradition, are made with ingredients that best enhance our territory:

       · Lurisia non-alcoholic aperitif with gentian from the Alps: with its yellow petals, Gentiana Lutea is the distinctive element of this aperitif with a balanced taste enriched by the bitter and fragrant roots of the typical plant of the Alps

       · Lurisia non-alcoholic aperitif with Piedmontese absinthe: in homage to its land of origin, Piedmont, the company chooses absinthe, a plant with a characteristic bitter and decisive note, for an intense  aperitif

The two new references, already available for both the modern channel and the out-of-home channel in an elegant 150 ml glass bottle, represent an absolute novelty: they are the first two Lurisia brand aperitifs, made with only natural flavors.

"The aperitif is a real ritual for Italians and we are happy to finally be able to bring Lurisia to this moment of conviviality that is so distinctive in our country," said Daniele Andrea Vitali, Senior Brand Manager Lurisia. "In entering this world it was important for us to keep faith with our tradition and for this reason we have created two products that celebrate two Italian excellences and with only natural flavors, so as to offer consumers a new naturally Italian taste experience"

The two new aperitifs are added to another recent novelty of the brand, the Lurisia mixers, 5 references for the out-of-home channel designed for mixing: Tonic Water with Ireos Toscano, Ginger Beer with Calabrian chilli, Gazzosa Amara with Quassia Amara, Tonic Water with a note of Vermouth, Bitter Lemon with Primofiore lemon extract. For more information visit the www.lurisia.it website


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