Coca-Cola HBC Italia becomes the official distributor of Mezcal Perro de San Juan

With this new agreement for the Ho.Re.Ca. channel, the company exceeds 50 Spirits references in its portfolio. 

Milan, April 14 , 2021 – Coca-Cola HBC Italia, the leading manufacturer and distributor of The Coca-Cola Company branded beverages in the country, expands its Spirits portfolio thanks to a new agreement for the distribution of the Mezcal Perro de San Juan range in the Ho.Re.Ca channel. throughout Italy.  

"I am really proud to be able to announce the new partnership with Fraternity Spirits, a company that stands out for its dedication  and care of premium brands. The entry of Mezcal Perro de San Juan, a 100% artisanal mezcal brand, further strengthens our positioning in the premium Spirits area, combining Italian excellence with brands with an international vocation," says Maria Antonella Desiderio, Premium Horeca & Spirits BU Director of Coca-Cola HBC Italia "Thanks to great teamwork, we are now able to offer the Italian market a range of more than 50 references of Spirits in all categories, with a diversified offer suitable for various consumption occasions"

"We are thrilled to announce the new partnership with a strong and reliable company such as Coca-Cola HBC Italia. After the great work done with Tequila Corralejo, we are sure that this partnership will allow us to grow with Mezcal Perro de San Juan as well," says Raffaele Berardi, CEO of Fraternity Spirits.

Mezcal Perro de San Juan will be the protagonist in the cocktail lists of the main Italian cocktail bars and will have the honor of joining the other premium products distributed by Coca-Cola HBC Italia, such as Snow Leopard Vodka, Nemiroff Vodka, the rums of the Barcelò range, Tequila Corralejo, the Blended Scotch Whiskey The Famous Grouse, the Lucano Anniversario Line and the Super premium Gin and Vermouth of the Silvio Carta line.

The Mezcal Perro de San Juan range will be distributed on the national market in the different variants available:

       · Mezcal Perro De San Juan Maguey Espadín,  whose flavor recalls the notes of cooked agave combined with a full body and a long, delicate and persistent aftertaste, making its alcoholic richness evolve on the palate with a soft and gentle finish.

       · Mezcal Perro De San Juan Maguey Espadin Abocado with Cochinilla Grana Cheese, unique in its softness and pink color with bright red reflections. The enveloping and captivating taste on the palate recalls soft and semi-dry agave with a long finish.

       · Mezcal Perro De San Juan Maguey Cirial which reflects in its essence the 12 years of growth and maturation in the field of agave, with a ripe, well-balanced and full-bodied flavor and slightly citric notes and a long and persistent finish.