NEWS

Coca-Cola alongside the world of HoReCa

The campaign #ComeMaiPrima to support the recovery and provide digital communication tools available to restaurateurs.

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Sesto San Giovanni (MI), 30 July 2020 – Coca-Cola launches the communication campaign "ComeMaiPrima" to support the recovery phase, after the COVID-19 emergency, and face everything "like never before". Alongside the Manifesto, the campaign pays specific attention to the world of catering which is restarting amid many difficulties, celebrating and supporting bars and restaurants, inviting people to appreciate them again as never before in this new normality. In addition, in Abruzzo, Campania, Veneto and Lombardy, regions particularly close to Coca-Cola's heart given the presence of the production sites in Oricola (AQ), Marcianise (CE) and Nogara (VR) and the headquarters in Sesto San Giovanni (MI), various tools will be made available to have greater visibility and obtain more traffic in the stores.

Thanks to the "ADCreator" platform, it will be possible to easily create an advertising communication to which Coca-Cola will give digital visibility, right near the store. In addition, materials will be provided to facilitate compliance with social distancing regulations.

The #ComaMaiPrima campaign is just the latest of Coca-Cola's initiatives for the Horeca sector during the COVID-19 emergency. In the months of forced closure, in fact, the company reinvested more than 1.3 million euros throughout Italy to support the world of Out of Home through dedicated commercial, tax and communication policies, aimed at providing the best possible support to a strategic sector for the national economy.

In Italy, Coca-Cola has donated over 1.4 million euros to the Italian Red Cross, which still provides fundamental support to eradicate the epidemic. In addition, additional donations were made to hospitals in the area, to which more than 1 million products for doctors and health workers and personal safety equipment were offered.