Lurisia Bitter Lemon is here

Coca-Cola HBC presents a new proposal within its line dedicated to mixability to celebrate another Italian excellence: Lurisia Bitter Lemon with Primofiore lemon extract arrives. 

Cuneo, 25 March 2022 – Lurisia, the historic Piedmontese brand of mineral waters and premium soft drinks, presents a new proposal within its line dedicated to mixability: Lurisia Bitter Lemon with Primofiore lemon extract. Primofiore lemon extract, which embodies the scent and generosity of the land of Sicily, combines with lemon juice to create a one-of-a-kind bitter lemon. The new reference, previewed at the Food&Beer Attraction, will be available from March, in 150 ml glass bottles, in premium bars and cocktail bars.

This latest novelty will enrich the Lurisia line designed for mixing, consisting of four other tributes to Italian excellence:

• Tonic Water with Ireos Toscano, a tonic water ideal for mixing with gin and embellished with the extract of Ireos Toscano, a flower exported all over the world whose root gives a unique touch;
• Ginger Beer with Calabrian chilli, a unique combination of ginger and the spicy taste of Calabrian chilli pepper for a drink with a lively temperament, perfect for the Moscow Mule;
• Gazzosa Amara with Quassia Amara, a tribute to the Italian drink par excellence, the gazzosa, enriched with quassia, a naturally bitter herb. Perfect to be consumed neat
• Tonic Water with a note of Vermouth, the celebration of Lurisia's Piedmontese origins in a tonic with a touch of Vermouth that enhances its flavor and makes it suitable for consumption neat or to create cocktails.

"The last few years have shown us how consumers are increasingly demanding when it comes to cocktails and, in addition to novelty, they are looking for a valuable product. Our line dedicated to mixability was created precisely to meet this need by bringing that unique experience of quality and Italian taste, typical of Lurisia, to new consumption occasions, such as aperitifs and after-dinner drinks," said Petros Papageorgiou, General Manager of Lurisia. "Lurisia Bitter Lemon with Primofiore lemon extract allows us to complete our offer in this segment and to accompany consumers on a new journey through top quality local flavors and ingredients that have always characterized our fine drinks"

Founded in 1940 on the peaks of Monte Pigna, in the heart of the Alps, Lurisia is a distinctive brand of our country, with a strong tradition and deep-rooted origins, exported to over 40 countries around the world. In addition to premium, natural and sparkling mineral waters, for years the company has been offering drinks inspired by authentic traditional recipes, with raw materials from rural Italian areas. In 2020, on the occasion of its 80th anniversary, Lurisia announced a 10 million euro industrial investment plan for the renovation of its production site in Roccaforte Mondovì (CN) with a view to further expanding the business so as to allow more and more consumers to enjoy the products of this brand that best represents the Italian lifestyle in our country and in the world.

Lurisia, founded in 1940, is an authentic Italian brand with a strong tradition and well-rooted origins. Within its product portfolio, it offers premium, natural and sparkling mineral waters, from sources located in the Italian Alps, bottled in the Roccaforte Mondovì (CN) plant and drinks inspired by authentic Italian recipes, with ingredients and raw materials from Italian rural areas, such as Chinotto, Gazzosa, Aranciata, Aranciata Rossa, Aranciata Amara, Limonata and Tonica. For more information visit the www.lurisia.it website