NEWS

Coca-Cola HBC Italia announces a new appointment to the leadership of its Ho.Re.Ca. division.

Jakša Maganić has been appointed the new Out-of-Home Sales Director and will lead the channel to accelerate its transformation, strengthen customer-centricity, and develop market opportunities.

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Sesto San Giovanni (MI), June 4, 2026 – Coca-Cola HBC Italia, the leading producer and distributor of The Coca-Cola Company-branded products in Italy, announces that Jakša Maganić has assumed the role of Sales Director for the Out-of-Home channel, one of the company’s most strategic channels, effective today. He will report directly to Country Sales Director Maria Tindara Niosi. The focus of his role is on accelerating transformation, strengthening customer centricity, and fully developing growth opportunities in the market.

Maganić joined Coca-Cola HBC in 2005 and has developed a deep understanding of the market. Starting as a Merchandiser, he has built a distinguished career across a wide range of commercial roles with increasing responsibilities: Sales Team Leadership, Regional Management, and ultimately the role of Country Sales Director in the Adria Business Unit. In this latter role, with responsibility for Croatia, Bosnia & Herzegovina, and Slovenia, he achieved steady business growth in both volume and value, while simultaneously strengthening commercial capabilities, execution standards, and partnerships with customers. The Out-of-Home business in Adria is now recognized as a benchmark of excellence within the Coca-Cola HBC system.

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