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Current Site: Italy

  • Telefono: +414 483 59 111
  • E-mail: webmaster@cchellenic.com
  • Indirizzo: Coca-Cola HBC AG Turmstrasse 26 Zug 6300 Switzerland Zug 6300 Switzerland
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  • Telefono: 8088
  • E-mail: reception.am@cchellenic.com
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  • Telefono: +387 332 84 100
  • E-mail: info.ba@cchellenic.com
  • Indirizzo: Coca-Cola HBC B-H Sarajevo, Mostarsko raskrsce bb, Hadzici, 71240, Bosnia-Herzegovina
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THREE CENTS: INTENSE TO THE LAST SIP — THE PREMIUM MIXER BRAND PRESENTS ITS NEW CAMPAIGN

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Milan, May 4, 2026 – Three Cents, part of the Coca-Cola HBC 24/7 portfolio, launches a new campaign that authentically reflects the ambition and character of one of the world’s leading premium mixer brands. With the concept “Intense to the Last Sip,” the campaign reinforces Three Cents’ commitment to positioning itself as the premium mixer with the most intense carbonation, while the payoff “Never Still” highlights the brand’s drive to pursue and deliver a superior drinking experience.

Created by bartenders for bartenders, the Three Cents range of sodas and tonics has been designed to maintain effervescence and character from the first to the last sip. The brand plays a leading role in emerging global drink trends, thanks to innovative flavor profiles and consistently high, premium-quality taste that meets the expectations of modern consumers. All these elements have made the iconic Three Cents bottles a staple behind the counters of some of the world’s best bars. The new campaign celebrates the brand’s commitment to delivering intensity in all its dimensions—carbonation, aroma, taste, and variety—while also reinforcing its relevance in consumption moments linked to the Paloma cocktail and aperitivo occasions.

The campaign launches with a hero film directed by Carl Sundemo, available to watch here. The director adopts a creative approach that blends irony, realism, and a subtle surreal touch in a timeless Mediterranean setting, where the everyday and the extraordinary coexist naturally. In a Mediterranean town, the phenomenon of a bottle cap flying off and bouncing through alleys and stone houses is perceived by the protagonists as entirely ordinary. A refined aesthetic—built on light, movement, weathered surfaces, and tailored details—creates a visual contrast that merges premium experience with authenticity. The iconic image of the cap popping off due to the product’s intense carbonation becomes one of the key visual elements of the entire campaign.