NEWS

Coca-Cola HBC Italia: Silvia Molinaro appointed Director of the Out of Home channel

Coca-Cola HBC Italia announces the appointment of Silvia Molinaro as Director of the Out of Home channel.


Sesto San Giovanni (MI), 29 January 2020 - Coca-Cola HBC Italia, the main bottler of The Coca-Cola Company brand products in Italy, announces the appointment of Silvia Molinaro as Director of the Out of Home channel reporting directly to the Commercial Director Marco Pesaresi. Molinaro, after leading the Trade Marketing function for three years, will now have the task of managing the Ho.Re.Ca channel. and to implement its commercial strategies, in line with the 24/7 Total Beverage Partner approach: a company with a product portfolio capable of covering all consumption occasions, from breakfast to after dinner.
"I am happy with this new professional challenge and to lead a team of over 800 people who build relationships of shared value with our customers on the market every day" says Silvia Molinaro, new Out of Home Director of Coca-Cola HBC Italia "We will continue to grow on the market by leveraging the uniqueness of the Coca-Cola product portfolio and the excellence of execution, two key elements to win in the Ho.Re.Ca channel."
42 years old, born in San Vito al Tagliamento (PN), with a degree in Political Science from the University of Trieste and a specialization in Category Management, Marketing & Media from the Catholic University of the Sacred Heart in Milan, before joining Coca-Cola HBC Italia, Silvia Molinaro has gained extensive experience in Trade Marketing Management in major international companies such as Masterfoods, Mondelez International and Reckitt Benckiser.