NEWS

Coca-Cola HBC Italia announces the appointment of Davide Franzetti as Commercial Director

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Sesto San Giovanni (MI), 7 October 2020 – Davide Franzetti is the new Commercial Director of  Coca-Cola HBC Italia, the leading producer and distributor of The Coca-Cola Company brand beverages in the country, reporting directly to General Manager Frank O'Donnell.  Franzetti will lead one of the largest commercial forces in the country and will manage customer relations in the Modern Channel and the Ho.Re.Ca Channel, as well as being the point of reference for the Route to Market, Commercial Capability, Sales Services and Cold Drink Equipment structures.

"I am very proud to be able to contribute to the success of a commercial force of over 1,000 talented professionals: they are the real secret ingredient of Coca-Cola"  comments Davide Franzetti, Commercial Director of Coca-Cola HBC Italia "The goal will be to work together with our customers to continue to create value on the market, in this new normal, seizing new consumption opportunities thanks to the 24/7 Beverage Partner strategy which aims to offer a product for every moment of the day, from breakfast to after dinner".

The manager from Varese, born in '78, has a degree in Business Administration and Marketing from Bocconi University in Milan.  During his career he has held roles of increasing responsibility within large industrial companies such as Pirelli, Unilever and Anheuser-Busch inBev where he was Country Manager for Italy, before joining Coca-Cola HBC Italia in 2018 in the position of Director of the Modern Channel.