Sesto San Giovanni, Milan, 30 September 2025 – Coca-Cola HBC Italia, the leading manufacturer and distributor of The Coca-Cola Company brand products in Italy, announces the appointment of two new head figures for Marketing and Sales divisions.
Jacopo Dellacasa joins Coca-Cola HBC Italia as Trade Marketing Director. He will report to the General Manager Miles Karemacher. In this new role, he will be responsible for developing the marketing sales strategy across all sales channels, with the objective of improving the Company's and its brands
Luca Ori has become the new Sales Director for the “At Home” channel. His responsibility is to consolidate the pre-existing relationships with the operators of the large-scale distribution while facilitating the development of consumption. He will lead a team of 370 people while reporting to Country Sales Director Maria Tindara Niosi, moreover, he will also be the contact person for 170 clients, who are responsible for 9.300 points of sale served by the Company as part of the “modern channel of distribution”.
These nominations will contribute to further empowering the current leadership team by leveraging the experience, innovation prowess and market sensibility of their members with the aim of continuing to grow in a sustainable way and create value for the clients, partners and the community.