Coca-Cola HBC joins the 67 Columns project for the Arena di Verona

An important Fundraising project, as part of the Art Bonus #iosonolarena campaign, to support one of the icons of Italianness in the world.

Verona, 13 May 2021 - Coca-Cola HBC Italia, the leading producer and distributor of The Coca-Cola Company brand beverages in the country, adheres to "67 Columns for the Arena", the fundraising project to support the Arena Foundation and its central role in the history, culture and economy of the city of Verona and beyond. The company, present in Veneto with its plant in Nogara, in the province of Verona, thus joins the embrace of individuals and companies, united by the love for the Arena,  in enhancing one of the icons of Italianness in the world. 

"Since we inaugurated our Nogara plant almost 50 years ago, the link with this land has gone beyond brands and advertisements and has made Coca-Cola much more Venetian than you can imagine," says Giangiacomo Pierini, Director of Institutional Relations and Communication of Coca-Cola HBC Italia Having the opportunity to do our part in supporting one of the most important symbols of Verona and the whole Veneto region, as well as an icon of Italianness in the world, is a source of great pride for us and allows us to continue to stand by this Region, especially in such a difficult moment".

Coca-Cola HBC Italia has been operating in Veneto since 1975 through its plant in Nogara, in the province of Verona. The site is Coca-Cola's largest in Italy, the first in Europe in terms of production capacity, and today over 700 million liters of soft drinks are produced there a year, equal to more than a billion cans, bottles and bag-in-boxes. A plant that since its inception has seen expansions and modernizations for over 250 million euros, becoming a flagship of the entire Coca-Cola system at national and international level, and that every day, thanks to almost 500 direct employees, creates jobs for over 2,000 people, generating an induced for the local economy from which they benefit, directly or indirectly, more than 5,000 families. 

The "67 Columns for the Arena di Verona" project is part of the Art Bonus #iosonolarena campaign. For more information and donations you can visit the arena.it/iosono website.