Milan, 9 February 2024 - Coca-Cola HBC Italia, the leading manufacturer and distributor of Coca-Cola branded products in Italy, will be in charge of the distribution in Italy of Vodka Finland, the leading brand in the Vodka market in Central and Eastern Europe [1].
Finlandia Vodka was founded in 1970 and has always stood out for its quality, which lies in its impeccable simplicity and which depends on a few simple elements: the place, the water and the barley. This product is in fact born in an uncontaminated territory, Finland, a country covered for 75% by forests where there is particularly pure water and barley that matures for 72 days under the "midnight sun", with an important content of high quality starch. Finlandia Vodka also has the most efficient distillation systems, with a 7-column still and the most advanced ISO 14001 certified production system.
Its characteristics create the perfect recipe for mixologists looking for an ingredient that can enhance their ideas, also taking into account the strong needs in terms of drink cost. In fact, Finlandia Vodka adapts to every palate and every occasion, making it a product suitable for any drink, whether it is a signature or a great classic.
We are honored and proud to add to our Spirits portfolio this excellent product with its 50 years of prestigious history, appreciated and chosen by connoisseurs among the many brands available. " says Maria Antonella Desiderio, Spirits BU Director of Coca-Cola HBC Italia. "It is a brand owned by Coca-Cola HBC, on which we have an ambitious development plan for 2024 and the following years."
This new product helps strengthen the company's position in the premium spirits industry, thus continuing its path to becoming the leading 24/7 partner in the beverage industry. Finland vodka joins the more than 70 references that make up the spirits portfolio of Coca-Cola HBC Italia, the result of collaboration with some of the most important national and international brands in the sector, in all categories: vodka, rum, tequila, mezcal, whiskey, gin, aperitifs, vermouth, bitters and sweet liqueurs.
[1] Source: IWSR 2023