Coca-Cola unveils new bottle with 100% recycled plastic

A concrete commitment to an increasingly circular economy.

Milan, May 6, 2021 - Coca-Cola introduces its first bottle made with 100% recycled plastic (rPET) to the Italian market, further confirmation of its commitment to an increasingly circular economy. The new 100% rPET bottles, as always 100% recyclable, will be used not only for Coca-Cola products , but also for the other brands in the company's portfolio such as Fanta, Sprite and FuzeTea, for a total of 150 million packages in 2021 made entirely of recycled plastic: a triple increase in the amount of rPET used compared to last year.

"Since the abolition of the limit of 50% recycled plastic, we have not wasted a day and today we are proud to be the first soft drink company to introduce a bottle made entirely with rPET on the market," says Cristina Camilli, Director of Communication and Institutional Relations Coca-Cola Italia."Our packaging is already all 100% recyclable and with this new bottle we will take a further step to make the concept of circular economy more and more concrete and invite people to recycle correctly, so that no bottle is wasted and can come back to life".

This innovation, made possible following the abolition of the 50% limit of rPET in the production of bottles, is part of Coca-Cola's long-term strategy, World Without Waste, which in the last 10 years has resulted in 100 million euros of investments with an impact on sustainability in Italy. 

In addition to the increasing use of recycled plastic in packaging, Coca-Cola has been committed to reducing the raw material in glass, aluminum and plastic packaging for years and with the recent introduction of KeelClip™ it has also concretized its commitment to secondary packaging, those not in direct contact with the product: the innovative 100% recyclable paper system allows you to completely eliminate the plastic wrapping from multiple packs of cans, with a saving of 450 tons of plastic per year. Finally, after Fanta, the color will also be removed from Sprite bottles, in order to make it easier to recycle into new transparent bottles. 

In the coming months, all Coca-Cola             , Coca-Cola Zero Sugar, Coca-Cola Caffeine-Free, Coca-Cola Light Taste, Coca-Cola Lemon Flavor Zero Sugar bottles of 330 ml, 450 ml, 660 ml, Fanta Original, Fanta No Added Sugar and Sprite of 450 ml and 660 ml and FUZETEA of 400 ml and 1.25 L will be progressively made with 100% recycled plastic.