Coca-Cola HBC Italia brings sustainability to distance learning with Upcycle

Through educazionedigitale.it, the company is launching a competition among Italian high school students to raise awareness of circular economy issues

Milan (MI), November 12, 2020 – Coca-Cola HBC Italia, the leading producer and distributor of The Coca-Cola Company brand beverages in the country, brings the Upcycle project into the world of distance learning, through a competition aimed at Italian high school students to raise awareness of the issues of the circular economy and the responsible use of the planet's resources.

The initiative carried out in partnership with CivicaMente, a company specializing in the use of digital technology for Education and Training, sees the collaboration of Conai (National Packaging Consortium), CoReVe (Consortium for glass recycling), CIAL (National Aluminum Packaging Consortium) and Corepla (National Consortium for the Collection, Recycling and Recovery of Plastic Packaging) and will reward both the most prepared students with notebooks and tablets, and their schools with the latest generation interactive whiteboards.

"For years we have been trying to provide young people with useful content consistent with our role in the Community: with the #YouthEmpowered project we have involved over 70,000 young people in workshops and training courses that bring them closer to the job market" comments Giangiacomo Pierini, Director of Institutional Relations and Communication of Coca-Cola HBC Italia "Now, with Upcycle in digital we offer young people a stimulating in-depth study on a central issue such as sustainability, on which we are already committed at an industrial level but to which everyone can contribute: in this period of forced distance learning, it seems useful to us to offer one more opportunity to teachers and students, with the precious support of CivicaMente and the contribution of the consortia".

The Upcycle project is available on the educazionedigitale.it platform and allows an immersive learning experience in 10 virtual environments, with 100 content focuses to explore sustainability issues in an innovative way by addressing the issues of the circular economy, good practices related to separate waste collection and paying specific attention to plastic, glass and aluminum.