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Current Site: Italy
Milan, 7 April 2022 – 4 years after its inception, the partnership between Coca-Cola HBC Italia, the main bottler of The Coca-Cola Company brand products in Italy, and Lucano 1894, the Italian Spirits production and marketing group, is strengthened. Starting from April, in fact, Coca-Cola HBC Italia will be the exclusive distributor in the Ho.Re.Ca channel. of two important novelties: Amaro Lucano Essenza and the 7 references of the Mancino vermouth line.
Amaro Lucano Essenza is the first aged product in the history of the brand, aged for 12 months in barriques that in the past have welcomed a wonderful grappa and characterized by enveloping notes of chocolate, dry pastries, candied fruit and the typical herbaceous bouquet of Amaro Lucano, all enclosed in a bottle with an essential and elegant line, reminiscent of corten steel.
The Mancino Vermouth line, recently acquired by Lucano 1894, consists of 7 different references resulting from the creativity of Giancarlo Mancino, the award-winning Lucanian bartender known all over the world:
"We are particularly attached to the collaboration with Lucano because it was the first we have made since we entered the world of Spirits and since then we have come a long way: after 4 years, we have a portfolio consisting of more than 70 premium and super premium references, both Italian and international" said Maria Antonella Desiderio, Premium Horeca & Spirits BU Director of Coca-Cola HBC Italia "The new Amaro Lucano Essenza and the entire line of Mancino vermouth will allow us to further embellish our offer, and we thank Lucano for having chosen us again for the distribution of these excellent products"
"We are happy to be able to renew the collaboration with Coca-Cola HBC Italia, which since 2018 has been the exclusive distributor for Italy of all our Ho.Re.Ca. Re.Ca" comments Pasquale Vena, President of the Lucano Group "The strong presence of Coca-Cola HBC on the Italian territory, combined with our latest product innovations, Amaro Lucano Essenza and the Mancino Vermouth range, will allow us to grow even more in the world of mixology and catering"
These new products are added to Coca-Cola HBC Italia's Spirits portfolio, the result of collaboration with some of the most important national and international brands in the sector, which includes more than 70 references in different categories: vodka, rum, tequila, mezcal, whiskey, gin, aperitifs, vermouth, bitters and sweet liqueurs. The complete portfolio is available on www.coca-colahellenic.it