Coca-Cola HBC Italia and Edrington strengthen their partnership with Blended Scotch Whisky The Famous Grouse

Milan, 01 December 2020 – Coca-Cola HBC Italia, the leading producer and distributor of The Coca-Cola Company brand beverages in the country, consolidates its partnership with Edrington for the distribution of The Famous Grouse blended scotch whisky in all channels of the Italian market.

The Famous Grouse range of Scotch Whisky will be distributed on the national market in four different references: The Famous Grouse Finest, The Famous Grouse Smoky Black, The Famous Grouse Ruby Cask and The Famous Grouse Bourbon Cask.

Frank O'Donnel, General Manager of Coca-Cola HBC Italia expresses his satisfaction "We are proud to be able to strengthen our partnership with Edrington, adding a brand of great quality such as The Famous Grouse to our constantly growing premium spirits offer. The addition of this new range of excellence to our portfolio confirms our strategy of being a 24/7 Total Beverage Partner, offering the right product to our customers at any time of the day."

Massimo Fabris, Area Director Southern & Central Europe at Edrington, adds: "I am delighted that The Famous Grouse will be distributed by Coca-Cola's commercial network HBC Italy, one of the largest in the country. We look forward to working with the Italian team to reach more customers and consumers with the Scots' favourite whisky ."

Produced in Scotland with quality raw materials, The Famous Grouse range has been the best-selling range in Scotland for about 40 years and represents an excellence of the territory. Available in the classic Finest variant, in the finely smoked Smoky Black variant with notes of peat and in the two "Cask Series" versions: Bourbon Cask aged in ex-bourbon barrels and Ruby Cask aged in ex-Sherry barrels.

The Famous Grouse will be featured in the cocktail lists of the main Italian cocktail bars and will have the honor of joining the other super premium products distributed by Coca-Cola HBC Italia, such as Tequila Corralejo, Snow Leopard vodka, Cutty Sark Prohibition, Linea Lucano Anniversario, Super premium Gin of the Silvio Carta line.

The Famous Grouse range will be distributed exclusively by Coca-Cola HBC Italia in large-scale distribution and in the Cash & Carry channel, as well as in the Ho.Re.Ca channel.