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Current Site: Italy
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Current Site: Italy
Milan, 29 January 2021 – Coca-Cola HBC Italia, the leading producer and distributor of The Coca-Cola Company brand beverages in the country, expands its offer in the Spirits category thanks to the partnership with Nemiroff Vodka, becoming the official distributor in Italy for both the HoReCa and Modern channels.
"The agreement with Nemiroff Vodka, an internationally recognized brand that boasts a centuries-old know-how, aims to further strengthen our positioning in the spirits market, both in the HoReCa sector and in the Modern channel, where the category has recorded, especially in recent months, double-digit growth." says Frank O'Donnell, General Manager of Coca-Cola HBC Italia "The distribution strength of Coca-Cola HBC Italia, combined with an iconic brand like Nemiroff, will allow us to offer Italian consumers new experiences in terms of mixology and taste".
"Nemiroff is proud to include Italy in its global partnership network. We are excited to enter the Italian market to develop mixology and drinking culture, together with a strong and experienced partner like Coca-Cola HBC Italia with an excellent quality product such as the award-winning Nemiroff De Luxe" saysYuriy Sorochynskiy, CEO of Vodka Nemiroff.
The partnership between Nemiroff and Coca-Cola HBC Italia will also live through the construction of mixology initiatives in collaboration with Italian cocktail bars in the global TOP-100 ranking and consumer awareness of an approach oriented towards responsible drinking.