Coca-Cola HBC Italia expands its collaboration with Edrington and becomes the exclusive distributor of Naked Malt

After the agreement After the 2021 agreement on The Famous Grouse, the two companies are once again joining forces to follow the distribution of super-premium blended malt scotch whisky on the Italian market

Milan, 25 May 2022 – Coca-Cola HBC Italia, the leading producer and distributor of The Coca-Cola Company brand beverages in Italy, strengthens its collaboration with Edrington, one of the most important international companies in the Ultra-Premium Spirits segment: from May 2022, it has been distributing Naked Malt super premium whisky exclusively for the Ho.Re.Ca. channel.

Naked Malt, partner of the World's 50 Best Bars, winner of the World Spirits Competition 2022 and recognized as Top Trending Scotch Whisky 2022 by Drinks International, is a blended malt scotch whisky made with some of the finest Scottish single malts and is perfect both in straight consumption and in mixing.  

 "We are proud to expand our collaboration with Edrington: this is one of the first partnerships we signed in 2018, the year in which we entered the world of Spirits,"  says Maria Antonella Desiderio,  Premium Horeca & Spirits BU Director of Coca-Cola HBC Italia "In recent years, working together, we have been able to offer customers several high quality products just like Naked Malt, An innovative whisky that respects tradition, with a distinctive and versatile personality"

"For our consumers, it can be difficult to navigate the whisky category, so for us, it's about making whisky more accessible. Naked Malt is designed both for those who prefer to consume it neat, and for those who are oriented towards mixing, while ensuring a versatile and high quality product. We are delighted to expand Naked Malt's global presence and introduce our whisky to Italian consumers, and excited about the opportunities this partnership will bring to the brand." Commented Elaine Miller, Global Brand Controller of Naked Malt

Naked Malt joins the Spirits portfolio of Coca-Cola HBC Italia, the result of collaboration with some of the most important national and international brands in the sector, which includes over 70 references in different categories: vodka, rum, tequila, mezcal, whiskey, gin, aperitifs, vermouth, bitters and sweet liqueurs. These include the four references of blended scotch whisky The Famous Grouse, included in the company's collaboration with Edrington.