NEWS

Coca-Cola and Corepla in Serravalle with "Upcycle, our journey into sustainability"

From 23 to 26 January, a space dedicated to the circular economy and recycling for visitors to the Iper Shopping Center in Serravalle.


Serravalle, 21 January 2020 – Coca-Cola HBC Italia, the leading producer and distributor of The Coca-Cola Company brand beverages in Italy, brings to the Serravalle Shopping Center the interactive path "UPCYCLE, our journey into sustainability": created in collaboration with COREPLA – National Consortium for the Collection, Recycling and Recovery of Plastic Packaging, the installation, active from 23 to 26 January, will offer visitors to the Iper Shopping Center in Serravalle the opportunity to embark on an experiential journey through the themes of circular economy and recycling, with a final surprise reserved for participants.

As part of the Upcycle experience, it will be possible to discover Coca-Cola's commitment to creating value for the communities in which it operates through sustainable growth and full respect for the environment: a path in the name of innovation with the aim of telling the results obtained to reduce the environmental impact in terms of production processes and packaging. Packaging that is already 100% recyclable and the use of bottles made with less and less plastic PET are just a few concrete examples of the actions put in place by Coca-Cola. 

Thanks to the participation of COREPLA, which will curate an educational module on plastic, the event will also be an opportunity to deepen the correct recycling practices and the second life of waste, as well as to dispel some false myths about this material which, if properly disposed of, is a precious resource.