The Italian Red Cross association is a non-profit public institution whose aim is to bring the same medical and social assistance in wartime as in peacetime. It is part of the International Red Cross and Red Crescent Movement, ratified in 1928 at the XIII The Hague International Conference.

Croce Rossa Italiana

The Movement is made up of the International Committee of the Red Cross (ICRC), a private neutral and independent organization created in 1863 to help and protect victims of armed conflicts; and the International Federation of Red Cross and Red Crescent Societies (IFRC), founded in 1919, which coordinates the action of 190 National Red Cross and Red Crescent Societies around the world. The seven fundamental principles of the international movement are: Humanity, Impartiality, Neutrality, Independence, Voluntary service, Unity and Universality.
Coca‑Cola HBC Italia and Italian Red Cross have collaborated for the last three years to support the communities with various social initiatives.
The partnership, originated at the time of the Abruzzo earthquake in 2009, got stronger during the years, with many initiatives carried out together with Coca‑Cola HBC Italia’s business partners.