We want to provide the right products, responsibly.
Offering low or no-calorie drink options to our consumers
To give greater choice to consumers, Coca‑Cola HBC Italia has introduced more reduced calorie drinks in its portfolio. Furthermore, many drinks have been already reformulated to contain less sugar and fewer calories.
Providing clear nutritional information on packages
Communicating product calorie values clearly and transparently helps people to make informed choices and to manage their overall calorie intake. That's why we have been voluntarily reporting more nutritional facts clearly on packaging since 2006. Guideline Daily Amount (GDA) labels provide at-a-glance information on calories, as well as data on sugar, fat, saturated fat and salt content.