Amita was launched in Greece at the beginning of 1980 and is now the reference brand for the fruit juice market there today with a market share of more than 60%.
Amita is known for its quality and innovation while it offers a broad flavour range to suit all types of consumer needs.
The Amita range in the Italian market was born out of a combination of experience, the extremely high quality standards that the Amita brand is synonymous with in Greece, and all-Italian flavour and design.
In Italy, Amita comes in 12 flavours, ranging from traditional nectars to 100% juices and mixed flavours.
- The nectars
Packed with top quality fruit pulp chosen with the utmost care: the ideal density for a nutritious break.
The nectars include:
- The 100% juices
Fruit juice with no added sugar only from the best growers: 100% fruit for a completely natural energy boost.
The juices include:
- The Amita Flavours
Plenty of fruity combinations to quench your thirst in a light and delicious way.
The mixes include:
- Red Orange
- Orange, Carrot and Lemon Juice
- Green Apple-based beverage
- Blueberry-based beverage with elderberry juice
- Lemon Lime and Ginger
- Watermelon Mix
Amita is available in the 200 ml glass bottle format in more than 30,000 bars*.
Ingredients (pear nectar):
Pear purée, water, sugar, concentrated lemon juice, acidifier (citric acid), antioxidant (ascorbic acid).
Each pack provides comprehensive information on the ingredients and the nutritional values.
Amita is a registered trademark of Coca‑Cola Hellenic Bottling Company S.A.
* Source:Nielsen DTB YE July 2016