We carry out and support many initiatives to promote educational plans, recycling, and local events.
Promoted by Coca‑Cola HBC Italia, the Fabbriche Aperte (Open Factories) educational project aims to raise student awareness on the importance of recycling, reusing of waste materials and proper management of resources. Started in 2013, over the last four years it has given more than 20,000 students the opportunity to visit Coca‑Cola HBC Italia plants and to discover the innovative technology of the production lines and the commitment of the company to reduce its environmental impact.
Since 2013, the initiative has reached over 2.18 milion people, directly involving over 416,000 in fun educational workshops and plant visits. We have also released 7,750 educational kits, produced with the support of CONAI, containing useful information about the importance of recycling, creative reuse of waste materials and protecting our planet’s resources.
Christmas initiatives - Italian Red Cross
Coca‑Cola HBC Italia and the Italian Red Cross collaborate on various social initiatives to support local communities. This partnership, started at the time of the earthquake in Abruzzo in 2009, is enhanced by initiatives with Coca‑Cola HBC Italia’s business partners in the country.
Special Olympics Italy
Coca‑Cola HBC Italia has been committed to raising awareness on the issue of social inclusion of people with disabilities through a range of initiatives in support of Special Olympics Italia, the international training and athletic competition programme for people with intellectual disabilities.
This partnership started more than 10 years ago in Italy and is part of a wider international collaboration developed in the Coca‑Cola System worldwide.
Coca‑Cola HBC Italia is a partner of the Giffoni Experience, the most important film festival for young people in Italy.
In particular, since 2009 Coca‑Cola HBC Italia has been the festival’s Eco-Partner, aiming to raise awareness of recycling through recreational and educational workshops.
From 2012, the company offered cheerful and entertaining moments to the festival participants at the Coca‑Cola Village, while in 2016, with the #TasteYourTalent initiative, provided university and professional guidance to recent graduates through specific classes and workshops held by HR professionals.