Coca‑Cola is the leading reality in the beverage industry in Italy in terms of resources produced and distributed within the economic system.
- 140,000 HORECA (hotel/restaurant/café) customers
- 17,000 modern trade customers
- 60m potential consumers
Our economic impact
According to the results of a study conducted in 2015 by the SDA Bocconi School of Management on the impact generated by Coca‑Cola on the economy and employment in Italy, we represent 32.9 percent of the drinks industry (businesses in the soft drinks, mineral waters and other bottled mineral waters sector) and 1 percent of the entire food & beverages industry in terms of distributed resources.
- €815m resources generated in the Italian economic system
- 0.05% of national GDP
Coca‑Cola has a significant impact on employment, with more than 2,000 direct employees and about 26,000 indirect jobs provided by our supply chain: this amounts to 0.1 percent of the total workforce in Italy. Plus, in comparison with the industry average, we offer a higher salary both to middle-managers/white collar workers and to blue collar workers.
- +2,000 employees
- 26,000 jobs indirectly created
- 70,000 people who depend on labour income generated
Our social responsibility initiatives
We carry out projects promoting education, environmental protection, well-being and local cultural events. Furthermore, we collaborate with many non-profit organisations to implement cause related marketing initiatives.