In 2016, Coca‑Cola HBC Italia was among the winners of the “CONAI Award for prevention - enhancing the environmental sustainability of packaging”, which rewards the most innovative and environmentally-friendly packaging solutions.

The award was given for the project concerning the capsule of the Coca‑Cola 0.5L PET bottle used in all production plants of the company, which has been reduced by 27% in its weight from 2015. The new capsule has also been used for other flavors in PET packs, thus allowing the optimization of internal logistics in the plants.